Privacy Policy

PRIVACY

OUR COMMITMENT TO YOU

Our goal is to maintain your trust and confidence by handling your personal information with respect and putting you in control. It’s important that you know what personal information Tactic-Lab (known here as "we") collects about you, and how we use it.

PRIVACY NOTICE

How the notice applies to you will depend on the way in which you interact with us. For example, if you:

1. when you browse our sites, we use cookies to tailor your experience and hopefully provide you with a seamless experience.
   Your choices and rights under each scenario are explained in more detail below.

   What information we have and where we collect it from.

   We collect and store different types of information about you when contact us, and use our website.

   How we use your information.

   We collect and use your information for lots of reasons such as helping you get into the shows you love, sharing news, for marketing and as otherwise required by law.

   Who we share information with.

   We may share your information with third parties associated with the service provided.
   How we look after your information. We’re always taking steps to make sure your information is protected and to delete it securely when we no longer need it.

What Information We Have & Where We Get It

• When you use our website, we collect information such as the browser and device you're using, your IP address, your location, the site you came from, what you did and didn't use our site for, or the site you visit when you leave us.

• When you use a social media feature within our website or apps, and you post to social media platforms, the social media site will provide us with some information about you.

• If you have accessibility requirements, we want to make sure you have the best experience when accessing our website.

• In the few instances where we collect personal information from children, we always seek parental consent and will only ever collect such information for the purposes specified when we collect it.

• We use suppliers who collate data which assists us in better personalising our services to you.

How We Use Your Information & Why

1. For the performance of our contact with you we use your information when you enter into a contact with us so we can provide you with customer support
2. For our legitimate business interests • To conduct market research and analysis which helps improve and customise our products and services.

• For our marketing purposes, unless your consent is required for such marketing (see section below).

Where you’ve given your consent

• To contact you with information or offers regarding our upcoming events, products or services – this may be via email, via push and web notifications, via SMS, or social media platforms.

• To provide you with location based services – like through apps which allow you to see yourself on the map so we can use your location to send you push notifications about what’s going on around you.

• To conduct crowd management analytics –so we can see how many people are at a particular stage, or when the busiest times are. This helps us more efficiently allocate our resources. We turn this on shortly only so we’re not tracking devices when we don’t need to.

• To deliver tailored advertising and marketing communications on our website.

• To process your health data to meet your accessibility requirements, where specifically required and explicit consent is provided.

Who We Share Your Data With & Why

• Within the Tactic Lab family who provide services for us such as marketing, profiling, reporting and technical support.

• Our third-party service providers (sometimes known as data processors) such as cloud computing providers who provide the IT infrastructure on which our products and systems are built.

• Our co-promoters or partners that organise or provide the specific services (in accordance with their privacy policy).

• Third parties who provide goods and services purchased by you (e.g. merchandise) so that they can process and fulfil your orders.

• Government agencies or other authorised bodies where permitted or required by law.

• Any successor to all or part of our business.

Your Choices & Rights

Your Rights

You also have rights over how your personal information is used including:

• The right to object to our processing of your data.

• The right to request that your information be erased or restricted from further use.

• The right to request a copy of the information we hold about you.

• The right to correct, amend or update information you have given us (where you have an account with us you can also do this by logging in and updating your information).

• The right to contest any automated decision we make about you. An automated decision is a decision taken without any human intervention which has legal consequences (e.g. credit checking). We don’t typically carry out automated decision making but, if we do, we will make it clear where such decisions are being made. To exercise any of the above rights please contact us. Please note that whilst we will carefully assess every request we receive, your rights may differ according to your place of residence and we may not always have to comply. When this happens, we will explain why.

Looking After Your Information

We have security measures in place to protect your information. The security measures we use will depend on the type of information collected. We only keep your information for as long as required to provide you with the services you request, for the purposes outlined in this policy and for any legal purposes for which we are obliged to keep the information. We will securely delete your information when it is no longer required for these purposes, in line with our company policies. We rely on shared services, some of which are located outside of Singapore. At the same time, when world-class acts are touring, in order to provide you a seamless experience, your information may be transferred internationally. When transferring information in this way, there are strict rules in place to ensure your data is still protected to a high standard. Where we do this, we will ensure that appropriate safeguards are put in place.